This session will discuss the transferability of tools in the sustainable seafood movement, examining the challenges, successes, lessons learned and unsolved problems of implementers. Experts will discuss how systems designed in developed Western nations may challenge implementation in developing countries, non-Western geographies, or outside industrial fisheries. The goals will be to consider how issues that impact inclusion – language, culture, religion, nationalism, corruption, gender, literacy, voice and others, have challenged implementation across diverse systems. Do certain tools face enthusiasm versus resistance and why? How can we consolidate knowledge to make efficient use of resources, more accurately foresee challenges and precipitate wins in the field? This panel and the subsequent discussion will be designed to be an honest, forthright – and we hope also humorous – look at the hard work of designers and implementers who have problem-solved successfully, or continue to innovate, to embrace the diverse realities of sustainable seafood.